Abita Beer Launches “Reciprocity Ale”

ABITA SPRINGS, Louisiana — A mere two weeks after a devastating explosion in the Abita Brewing Company’s facilities, the premier Louisiana brewer’s new line of beer has hit supermarket shelves in the Greater New Orleans area.

“Reciprocity Ale,” a new pale ale from the famed microbrewer, is be released with a community-minded caveat.

For every dollar earned by the sale of “Reciprocity Ale,” Abita Brewing Company will require the purchaser to contribute an additional dollar to the explosion recovery effort being undertaken by the Abita Brewing Comany.

“We figure just like ‘Restoration Ale’ was able to help the city of New Orleans, the City of New Orleans is able to help us,” Brewmaster Chip “Turbo” Cusimano said in a press conference launching the product.

“You scratch my back, New Orleans–I mean, we scratch your back, New Orleans. You get the idea.”

“It’s about recovery,” Cusimano added.

Though there were no reported injuries in the beer accident, a community presence was felt. Clean up crews rushed in carrying funnels and straws.

“With Mardi Gras around the corner and all that beer just sitting there on the floor–it really makes you question, you know, about God and stuff,” said one volunteer who refused to identify himself.