Baskin Robbins to Introduce Special Edition
“Chocolate City” Fundraiser Flavor

Dwane Robinson’s ice cream shop hasn’t seen many customers since Hurricane Katrina ravaged New Orleans nearly five months ago. But the 46 year-old owner of a Central Business District Baskin Robbins franchise is hoping that a new promotional flavor called “Chocolate City” will change all that.

“There’s just not that many people here and the people that’s here don’t really want ice cream,” Robinson said. “I hope this fundraiser will turn things around.”

The fundraiser is from the new flavor itself. Baskin Robbins will donate 20% of all profits from the sale of “Chocolate City” to various hurricane relief and rebuilding efforts.

The new flavor features chocolate ice cream with several fillings, including tiny milk chocolate refrigerators, café au lait with caramel swirl, purple, green and gold sprinkles, and a plastic baby. Most scoops will also include a single, token marshmallow on top.

“It’s sort of a new-age Rocky Road,” said Lawrence Klapp, spokesman for Baskin Robbins.

Also, for a limited time and an additional two dollars, customers can have their scoops served sundae-style in a miniature, plastic FEMA trailer. Portions of these proceeds will also be donated to relief efforts, though the exact destination has not yet been determined.

Robinson hopes the new flavor will raise money and awareness for a good cause, but also help his struggling business.

“I’m really excited about it,” Robinson said. “I think God wants us to eat this ice cream and rebuild our home town.”

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